User-centered execution: Ideas only matter if they truly solve user needs. I focus on grounding solutions in research and translating insights into real, usable products.

Research and iteration: I believe design is never “done.” Staying close to users through testing and feedback ensures continuous learning, smarter decisions, and better outcomes.

Design through storytelling: Narrative is how I connect people to ideas. I use storytelling to align teams, communicate research findings, and craft experiences that resonate with users.

Passion for impact: What drives me is creating meaningful, human-centered products.

Integrating diverse perspectives is pivotal to innovation and success.

During my time at Glovo, I co-chaired the ‘Women@Glovo’ employee resource group (ERG), leading initiatives to foster an inclusive workplace culture.

I've also organized and hosted several ‘Women in Tech’ events in Barcelona.

More recently, I’ve been guiding aspiring designers as a UX mentor at Female Shakers.

Relocating to Gothenburg at the age of 5, Swedish became my second language and Sweden, a significant part of my identity.

The Scandinavian principles of simplicity and functionality deeply influence my design philosophy.

Music serves as a catalyst for my creativity so I’ve made it my mission to curate playlists that inspire me across the design process.

My go-to playlist is this one.

To counteract the constraints of imposed perfectionism and fuel my creative process, I engage in various art and craft projects. My fave so far is carpentry!

I enjoy sharing my journey on Instagram under the handle @callahan.wip, where I explore vulnerability and continuous learning.